Within Task 64/IV Solar Process Heat, Subtask E Guideline to Market is aiming to support a wider penetration of solar thermal technologies in the supply of heating (and cooling) in industry, demonstrating Solar Heat for Industrial Processes (SHIP) to be an important contribution to the decarbonisation of the industrial sector. This requires not only to overcome technical and/or technological barriers, but it is crucial to also address on technical barriers. Whereas well suited system integration strategies, design tools, standardized procedures or
modular components are all in all paramount for the development of reliable and prompt off the shelve solutions, experience shows that often non-technological barriers might have a critical role in the decision making process. Above all, competitiveness and investment/financing related barriers prove in many cases to be the bottleneck for the adoption of solar thermal technologies in the industrial framework.